Social Media Marketing
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Social Media Platforms
Social media marketing is the a part of complete digital marketing strategy which make use of social media platforms to connect with audience for brand awareness, increase sales, and drive website traffic.
The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat which have audience in millions and billions. As your business and social media following grow, conversations about your brand will also increase. People comment on your social media posts, tag you in their social media posts, or message you directly which helps in knowing their reactions.
Social media platforms are always evolving. Facebook started with ability to share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories in almost all social media platforms.
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